Director of Product Marketing (Pharma)

This role requires 10+ years of current or recent pharma product experience. 

Position Overview
The Director of Product Marketing will lead the strategy and execution of marketing initiatives that drive demand and enhance product positioning in the pharmaceutical sector. This role is critical in developing impactful marketing campaigns that resonate with target audiences and generate measurable results.

Key Responsibilities

• Develop and implement comprehensive product marketing strategies to enhance brand awareness and drive demand.
• Lead the demand generation efforts through innovative email marketing, paid search marketing, and content marketing campaigns.
• Manage and optimize content strategy across various platforms to support lead generation and customer engagement.
• Utilize storytelling and content creation to effectively communicate product value propositions to stakeholders.
• Collaborate with sales and product teams to align marketing initiatives with business goals and customer needs.
• Analyze marketing performance using tools like Google Analytics and adjust strategies to maximize ROI.
• Oversee the integration and utilization of marketing automation platforms such as HubSpot and Marketo.
• Stay updated on industry trends and emerging technologies, including AI, to drive marketing innovation and effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in product marketing and demand generation, preferably within the pharmaceutical or healthcare industry.
• Proven track record in developing successful marketing strategies and campaigns that drive engagement and revenue.
• Strong expertise in email marketing, paid search marketing, and content marketing.
• Experience with content strategy, storytelling, and content creation to engage diverse audiences.
• Proficiency in marketing automation tools such as HubSpot and Marketo, and CRM tools like Salesforce.
• Familiarity with analytics tools such as Google Analytics and Demandbase to measure and optimize marketing performance.
• Excellent communication and presentation skills with proficiency in PowerPoint.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

yanique.rhule@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : YR1-1834358 -- in the email subject line for your application to be considered.***

Yanique Rhule - Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.



This job was first posted by Creative Circle on 12/30/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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