Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

Lead the creation and execution of fan-centric merchandise, team apparel, and brand collaborations. Reporting to the Director of Creative & Brand, this role bridges creativity and business strategy to deliver high-impact products that drive revenue and deepen brand loyalty. The ideal candidate will partner with internal teams and external collaborators like Adidas, MLS, and Rank & Rally, while also supporting broader design needs across Galaxy Studios. This position requires experience in sportswear, streetwear, or fashion, with a strong understanding of product development, cultural trends, and business-driven design.

Essential Functions

Design & Development

• Lead the design and development of team merchandise, collaborations, and custom products in alignment with the LA Galaxy brand and fan expectations.

• Establish and execute a strong design vision, translating concepts into final products while maintaining brand consistency across all platforms.

• Research market trends and analyze competitors to identify opportunities for innovation and differentiation in product design.

• Collaborate with internal teams and external partners (e.g., Social, Content, Fan Experience) to ensure seamless product launches and cohesive brand storytelling.

Merchandising & Product Strategy

• Develop and execute merchandising strategies to maximize sales, profitability, and market expansion, including partnerships with new retailers and product categories.

•  Manage inventory, product assortment, and lifecycle in collaboration with Rank & Rally, ensuring seasonal sell-through, quality standards, and alignment with business goals.

• Lead storytelling and marketing initiatives for product launches, working closely with Galaxy Studios and internal teams to enhance fan engagement and drive sales.

• Analyze sales performance and consumer feedback to optimize future product development, marketing strategies, and merchandising decisions.

Brand Design

• Ensure creative consistency and high-quality execution across all Galaxy Studios design projects, aligning with the LA Galaxy brand and overall business strategy.

• Maintain a deep understanding of the target audience and industry trends to develop culturally relevant and engaging designs.

• Stay ahead of design and cultural trends to keep the LA Galaxy brand fresh, innovative, and connected to fan preferences.

Required Qualifications

• BA/BS Degree (4-year) in Fashion Design, Merchandising, or a related field.
• 4-6 years of experience in activewear, sportswear, or streetwear design. Experience in sports or with sports brands is a plus.
• Strong proficiency in Adobe Creative Suite (Illustrator, Photoshop, etc.).
• Excellent communication and presentation skills.
• Proven track record of product innovation and successful product launches.
• Experience managing cross-functional teams and external partnerships.
• Strong analytical skills with the ability to interpret data to inform design decisions.
• Passion for sports, fashion, and culture—a strong connection to the game is a plus.
• Ability to work independently and collaboratively in a fast-paced environment.
• Ability to work event evening, nights, weekends, and holidays.

Pay Transparency: $69,397.00 - $101,204.00

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.