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Market Analyst II - Marine Parts & Accessories

Kennesaw, GA
Full-Time

Job Description

Yamaha Motor Company is looking to fill in a Market Analyst II - Marine Parts & Accessories - for our office located in Kennesaw, GA. The position will oversee industry information and statistics for Marine Group management for the purposes of strategic planning and implementation and will research, gather and analyze competitive information and provide directional opinions to Marine Management and other groups. This position will serve as the point person for Yamaha and Marine Market information. 

What you’ll be doing:

  • Oversee the preparation of Marine Executive Management presentations for customers/management meetings.
  • Lead the support of the business planning process for Marine Executive Management and Operations.
  • Manage the database of competitive outboard pricing and programs. Provide recommendations on pricing direction to Executive Management. 
  • Oversee the Market Analyst in developing presentations for all other Divisions for internal and external use.
  • Prepare Mid Term Plan presentations. Work closely with Yamaha owned boat companies to prepare Mid-Term Plan presentations.
  • Work with Accounting and Operations Manager to understand monthly financial results and report to management with directional opinions.
  • Lead the implementation of new business initiatives (i.e., New Employee Training, ISD Projects, Consumer Survey Research, etc.).
  • Works under limited oversight from the Operations and Planning Manager.
  • Provides direction to the Market Analyst on various tasks and projects.
  • Proficiency in Business Objects is required.
  • Strong analytical, presentation and oral communication skills are required.
  • Passion for the outdoors, boating and fishing (preferred).
  • Must be able to travel with minimal notice.

What you need to be successful:

  • BA / BS degree in Business or a related field is required; degree in Market Research is a preferred.
  • 3 - 5 years of experience in an analytical role required.
  • 2 - 3 years of industry experience required.
  • Strong proficiency of MS Office (i.e., Business Objects, SAP, Word, Excel, Power Point, Outlook, etc.).

Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace.  If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!  

What’s in it for you:

  • 401(k) and Profit Sharing 
  • Fertility Benefits 
  • 37.5 hour work-week 
  • Medical, Dental, Vision 
  • Life and AD&D Insurance 
  • Wellness Program 
  • Short-Term Disability Coverage (for hourly roles) 
  • Long-Term Disability 
  • Student Debt Repayment Benefits 
  • Ability to borrow Yamaha product 

Reports to: General Manager, Marine Services  

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer.  All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law.  We celebrate diversity and are committed to creating an inclusive environment for all employees. 

PDN-a1fe8c3d-bffb-456e-9421-a6787d2fa21d

Yamaha Motor Company is looking to fill in a Market Analyst II - Marine Parts & Accessories - for our office located in Kennesaw, GA. The position will oversee industry information and statistics for Marine Group management for the purposes of strategic planning and implementation and will research, gather and analyze competitive information and provide directional opinions to Marine Management and other groups. This position will serve as the point person for Yamaha and Marine Market information. 

What you’ll be doing:

  • Oversee the preparation of Marine Executive Management presentations for customers/management meetings.
  • Lead the support of the business planning process for Marine Executive Management and Operations.
  • Manage the database of competitive outboard pricing and programs. Provide recommendations on pricing direction to Executive Management. 
  • Oversee the Market Analyst in developing presentations for all other Divisions for internal and external use.
  • Prepare Mid Term Plan presentations. Work closely with Yamaha owned boat companies to prepare Mid-Term Plan presentations.
  • Work with Accounting and Operations Manager to understand monthly financial results and report to management with directional opinions.
  • Lead the implementation of new business initiatives (i.e., New Employee Training, ISD Projects, Consumer Survey Research, etc.).
  • Works under limited oversight from the Operations and Planning Manager.
  • Provides direction to the Market Analyst on various tasks and projects.
  • Proficiency in Business Objects is required.
  • Strong analytical, presentation and oral communication skills are required.
  • Passion for the outdoors, boating and fishing (preferred).
  • Must be able to travel with minimal notice.

What you need to be successful:

  • BA / BS degree in Business or a related field is required; degree in Market Research is a preferred.
  • 3 - 5 years of experience in an analytical role required.
  • 2 - 3 years of industry experience required.
  • Strong proficiency of MS Office (i.e., Business Objects, SAP, Word, Excel, Power Point, Outlook, etc.).

Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace.  If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!  

What’s in it for you:

  • 401(k) and Profit Sharing 
  • Fertility Benefits 
  • 37.5 hour work-week 
  • Medical, Dental, Vision 
  • Life and AD&D Insurance 
  • Wellness Program 
  • Short-Term Disability Coverage (for hourly roles) 
  • Long-Term Disability 
  • Student Debt Repayment Benefits 
  • Ability to borrow Yamaha product 

Reports to: General Manager, Marine Services  

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer.  All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law.  We celebrate diversity and are committed to creating an inclusive environment for all employees. 

PDN-a1fe8c3d-bffb-456e-9421-a6787d2fa21d

About Yamaha Motor Corporation, USA

The pursuit...

A checkered flag. A scenic panorama unfolding around the bend. A trophy catch. A pulse-quickening stretch of road or trail. Heads turning as you pass by. Even coming home at the end of a hard day's work.

Whatever your pursuit, Yamaha is there, too, pursuing our goals. We want to satisfy our customers and exceed their expectations with products and services of superior quality, unmatched performance, and extraordinary value.

With an ever-expanding line that includes motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel, and much more, we at Yamaha Motor Corporation, U.S.A., strive to contribute to the quality of life. Your life.

Life can have many exciting, memorable experiences. Creating opportunities for them is what Yamaha is all about.

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Yamaha Motor Corporation, USA
Market Analyst II - Marine Parts & Accessories
Yamaha Motor Corporation, USA
Kennesaw, GA
Jun 11, 2026
Full-time
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