Position Overview
The Marketing Analytics & Attribution Specialist will be responsible for analyzing marketing data and providing actionable insights to optimize marketing strategies. This role focuses on understanding customer behavior, measuring campaign performance, and enhancing conversion rates through data-driven decision-making.

Key Responsibilities

• Analyze marketing performance data to derive actionable insights and recommendations.
• Implement and manage Google Analytics and Google Tag Manager for accurate tracking of marketing campaigns.
• Develop and maintain conversion tracking mechanisms to measure the effectiveness of marketing strategies.
• Collaborate with marketing teams to design and execute marketing campaigns based on performance insights.
• Generate reports and dashboards to communicate key performance indicators and marketing insights to stakeholders.
• Utilize GA4 for advanced analytics to track user interactions and engagement across various marketing channels.
• Conduct performance analysis to identify opportunities for growth and optimization in marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• Proven experience in marketing analysis and attribution modeling.
• Strong knowledge of Google Analytics, Google Tag Manager, and conversion tracking methodologies.
• Experience with GA4 and ability to leverage advanced features for marketing insights.
• Excellent analytical skills and attention to detail in data interpretation and reporting.
• Ability to work collaboratively with cross-functional teams and communicate insights effectively.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Our client offers medical, dental, vision, and basic life insurance. Employees can enroll in the company's 401k plan, as well as a deferred compensation plan. Employees will also receive eight hours of vacation leave every month and twelve paid holidays throughout the calendar year, and will be able to purchase company stock, are eligible for annual bonuses, and can participate in profit sharing.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

avni.vachhani@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : AV10-1824530 -- in the email subject line for your application to be considered.***

Avni Vachhani - Recruiter

Applicants must be authorized to work in the U.S.



This job was first posted by Creative Circle on 10/09/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

Copyright 1999 - 2024. CreativeCircle, Inc. All rights reserved.PDN-9d417d4e-555f-494b-bcb5-6426c28fcf72