Job Summary
Sr. Specialist, Customer IMC is responsible for supporting the creative development, execution, and implementation of Integrated Customer Marketing Communications campaigns. In partnership with the broader Integrated Marketing Communications team, key business leads, and cross-functional partners, the Sr. Specialist will assist with the execution of IMC programs that align to and achieve brand and business objectives, including but not limited to driving awareness and consideration for the Xfinity brand, specifically Xfinity Mobile. Primary activities include collaborating on communications plans, assignments, briefings, conceptual creative development, creative reviews, internal reviews, creative production, trafficking and coordination of all creative needs across key business and media segments. The Sr. Specialist will also play a key role in managing day-to-day communications with OEM (Original Equipment Manufacturer) partners, as well as helping to facilitate reviews and approvals on IMC creative executions. Works with moderate guidance in own area of knowledge and reports to Sr. Manager, Customer IMC.Job Description
Core Responsibilities
- Key player in managing the agency relationship day to day and drives execution excellence by tackling timelines, deliverables and trafficking of creative.
- Communicates IMC project requirements and coordinates with agency to ensure project completion.
- Reviews all Brand IMC creative to ensure alignment and consistency with established campaign strategy and messaging.
- Assists in creative execution across all media (TV, radio, digital, print, OOH, etc.).
- Maintains day-to-day relationship with OEM partners.
- Manages end-to-end OEM review and approval process as key internal contact for all OEM related marketing. Facilitates asset sharing and messaging direction between OEMs and internal marketing channel stakeholders (i.e., retail, dotcom, CRM, direct mail, paid search, PR) to ensure cobranded creative excellence.
- Partners with media services to execute relevant media plans for marketing programs to drive brand awareness and consideration.
- Partners with and provides guidance to the broader IMC & cross-functional teams to ensure messaging and creative consistency across all marketing channels.
- Provides creative development and messaging support for divisional marketing team to achieve brand goals.
- Works closely with legal to ensure compliance of all communications.
- Maintains marketing legalese and third-party marketing and competitive claims.
- Manages project budgets.
- Assists with multiple projects simultaneously.
- Follows through to ensure that deadlines are met, and deliverables meet specifications.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Additional Requirements
- Excellent written/verbal communications skills and presentation skills
- Strong executive presence
- Relationship-building, negotiation and influencing skills
- Understanding of digital/mobile/social media landscape and KPIs
- Agency management skills
- Excellent analytical, quantitative, organizational and prioritization skills
- Must be innovative, proactive and a strong team player
- Working knowledge of Microsoft Office Suite
- Works well under pressure and tight deadlines
- Experience with project management of large-scale initiatives
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Presentation Skills; Project Management; Marketing Communications (MarCom)
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
