About the role
This is one of two VP Marketing roles sitting within the US Specialty Business Unit, the other being the VP of Marketing for Respiratory Biologics. This role is responsible for the leading and delivering results for Benlysta and the Hepatology Portfolio – a team consisting of around 16 co-workers led by 2 Sr Directors Marketing.
The VP Immunology Marketing will provide strategic direction for US Commercial Specialty Business, managing budget and allocating resources to meet or exceed GSK US Sales, profit and strategic goals.
In this role and together with the VP, US Specialty Sales, you will have accountability for 1 promoted in market blockbuster brand, growing double digits in Rheumatology & Nephrology, and 2 Hepatology assets in launch preparation for next two years.
This role will also work together with VP Marketing, Respiratory Biologics, who also reports to the SVP Specialty Business Unit, to lead all aspects of the Marketing team and function in the US Specialty Business Unit, from short term operational execution to long term strategic portfolio choices, driving business results & achieving targets. With the VP of Respiratory Biologics Marketing,
Last, partner with the Global Specialty Product Strategy team for early development assets to align on strategic imperatives forecast, market research and market insight sharing.
Key responsibilities
Accountable for achieving forecast goals, and operating profit. Allocates SG&A budget via Operational Planning process, and monitors budget effectively throughout the year to minimize waste and maximize return.
Responsible for all aspects of commercialization for an inline immunology asset and emerging hepatology portfolio
Approve, in partnership with Forecasting and Finance, development of product volume and financial forecasts including Long Range Forecast, Annual Plan, and monthly Latest Estimates.
Develops and evaluates innovative marketing strategies to maximize sales/profitability in all segments of the US Specialty market (clinic, hospital, retail)
Leads development of pricing and contracting strategies to optimize market penetration, market share, and margin performance in relevant reimbursement scenarios across the clinic, hospital and emerging markets.
Works with Managed Markets/ contracting to ensure access for GSK Specialty products with enterprise customers (i.e. CMS, Medicaid, Military, Kaiser, and Managed Care)
Develop a strong leadership pipeline; recruit, develop and retain a high caliber team across diverse departments.
Visibly lead our Values, talent management and engagement, and ensure strong individual career and leadership development plans.
Additionally, contribute to broader enterprise-wide initiatives and opportunities via the Specialty BU Leadership Team, Marketing Leadership Team as well as the US Commercial executive team.
Location
Durham, NC or Philadelphia, PA
Candidate profile
Basic qualifications
Bachelor’s degree or equivalent level qualification in Science, Business, Finance, or Marketing.
Minimum of 15 years progressive experience, including both sales and marketing leadership within the pharmaceutical industry.
Experience in multiple marketing leadership positions.
Brand-level P&L management.
Senior leadership experience as a second-line leader.
Experience in both direct line and matrix management and serving on leadership teams.
A minimum of 5 years Specialty Pharma Marketing experience.
Preferred qualifications
MBA or other advanced degree preferred.
Brand management experience including developing product strategies and product positioning programs.
Product launch experience.
Demonstrated ability to successfully influence others in matrix environment.
Therapeutic area / rare disease experience
Background in business unit leadership / general management.
Understanding of the US managed marketplace including the ability to exhibit outstanding business judgement as demonstrated by a track record in planning, marketing, sales and analytical roles.
Comprehensive understanding of market dynamics unique to the US speciality medicine space.
Proven ability and credibility to influence at multiple levels to secure resources needed to build and support a new business capability.
Track record of success leading and embedding change and inspirationally leading your team through periods of change.
Track record of inspirational leadership success in guiding your team through periods of change and embedding lasting improvements.
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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